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The term “complex system” is used in various fields such as physics, computer science, biology, economics, and social sciences, but it is most prominently discussed in the field of complexity science.
The world of marketing is complex, with myriad factors influencing both firms and consumers. Game theory, with its emphasis on interdependent decision-making, offers a roadmap to navigate this complexity.
Silicon Valley, the global centre for technology and innovation, has birthed numerous companies that have changed the way we live, work, and play. From the giants of Apple and Google to the myriad startups that dot its landscape, the Valley is synonymous with disruption. But even in this land of innovation, Tesla’s emergence was something special.
The concept of ‘giving value’ in marketing is a multifaceted and nuanced principle. It offers potential benefits such as customer loyalty, differentiation, and long-term growth, but it also has potential pitfalls, including the risk of manipulation, inflated expectations, and inequitable value distribution.
Diving into the world of entrepreneurship and marketing, you’ll inevitably come across a powerful term: the funnel. This seemingly ordinary word is, in reality, a key concept that can change the entire course of your business. A well-crafted funnel isn’t just a fancy jargon; it is the secret recipe behind turning casual browsers into loyal customers. Its three main stages, awareness, research, and solution, encapsulate the customer journey from being introduced to your brand to finally making a purchase. Understanding and implementing these stages effectively can streamline your marketing efforts, maximize conversions, and fuel your business’s growth. But what exactly does each stage entail, and how can you optimize them to reap maximum benefits? Let’s dive in and unravel the captivating world of marketing funnels.
Marketing is a theoretical exercise, with real-world application, one that is fraught with problems. Your business depends heavily on your ability to position yourself in the market as an authority in such a way that makes people want to buy from you. The size and scope of your business are irrelevant, marketing is an essential function of every business. Including, if not especially, yours.