by Hourglass Media | Dec 4, 2023 | Business, Copywriting, Marketing
Ancient Egyptians and Brand Narratives: A Tale As Old As Civilisation Itself Stories have been an integral part of the human experience for as long as we have possessed the ability to speak. Some scientists speculate that the initial development of what we now know...
by Hourglass Media | Nov 27, 2023 | Business
B2B and B2C: Only a Single Letter Difference, But Worlds Apart Do you know who you are talking to? When you speak to your customers, do they hear you? As a business owner or somebody responsible for generating sales and leads, you must understand who you are as a...
by Hourglass Media | Nov 27, 2023 | Business, Marketing
Why True Branding Encompasses Every Aspect of Your Business The word “brand” gets thrown around in the corporate world like cheap confetti. People yell with gusto about the importance and value of branding but fail to follow up with what it is and how to do it. Worse...
by Hourglass Media | Nov 16, 2023 | Marketing
Marketing 101: A Brief Introduction to Marketing Overview of Marketing and Its Significance for Businesses Marketing is essential to business strategy, pivotal in creating brand awareness, engaging customers, and driving sales. At its core, marketing involves...
by Hourglass Media | Nov 16, 2023 | Business
Unveiling the Secrets to Successful Market Entry: Tailored Strategies for Businesses Big and Small Business and all it entails is an ever-changing, dynamic landscape, so deciding the optimal time and strategy for market entry is critical for corporate giants and...
